RIVIAN RELEASES DEBUT VIDEO OF R1T ELECTRIC ADVENTURE VEHICLETM
NEWLY-NAMED RIVIAN R1T PICKUP AND RIVIAN R1S SUV
SET TO DEBUT DURING LA AUTOSHOW 2018
PLYMOUTH MI, November 15, 2018… Electric Vehicle Maker Rivian today released a video of one of the pair of all-electric adventure vehicles that will debut during the week of the 2018 LA Auto Show. The automaker also confirmed that its all-new pickup will be named Rivian R1T and the all-new 3-row 7-passenger SUV will be named Rivian R1S.
The 57 second debut video called “The Electric Adventure Begins” depicts a person trapped inside the noise and pressure of modern-day urban life. The intensity of his surroundings crescendo until he is able to break free into nature behind the wheel of a Rivian. The Rivian R1T pickup is then seen traveling at speed on a dirt road, leaving behind it a trail of dust as the driver, now enjoying the silence of electric drive, heads into the sunset. The video closes on Rivian’s unique front light signature. Accompanying the video is a still image depicting an aerial view of the R1T full-size pickup truck.
The two all-new electric drive models promise impressive on- and off-road performance figures and class-leading specifications including range, power, torque and off-road articulation. These vehicles are set to demonstrate that electric vehicle technology is now able to deliver durable, long-range on- and off-road capability to consumers.
The autoshow debuts will be available for consumers to view at www.rivian.com from 7.30pm PST on November 26th for the R1T and after 11.50 am PST on Tuesday November 27th for the R1S.
Rivian is a full-scale automaker and leading mobility technology company, founded in 2009 by MIT engineering PHD graduate, RJ Scaringe. The name Rivian is derived from ‘Indian River’, the estuary that ran through Scaringe’s childhood backyard in Florida. The company’s logo is an interpretation of a compass, suggesting the North, South, East, and West of adventure. Rivian currently employs a staff of 500 across its 5 locations, with Vehicle Development and Design in Plymouth, MI; Battery, Powertrain, Controls and Integration in Irvine, CA; Self-Driving and Digital Experience in San Jose, CA; Advanced Engineering in the United Kingdom and Manufacturing at a 2.6 million sq. ft production facility south of Chicago in Normal, IL. Rivian expects to double employee numbers as it ramps up to full production.
The R1T pickup and the R1S SUV will be delivered to customers from 2020.
Content for media relating to both vehicles will be available on Rivian’s media website, www.media.rivian.com